Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Origination

Origination

Andy Pike

3.5(2)on Goodreads

Details

OL Work ID
OL21577508W

Subjects

MarketingBrand name productsGlobalization

Find this book

GoodreadsOpen Library
Book data from Open Library. Cover images courtesy of Open Library.