Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Focus groups

Focus groups

Films for the Humanities (Firm)

About this book

"This concise program looks at how one company, Happy Planet, ran focus groups to discover what its target market thought of its product and then applied the information to restrategize its advertising campaign and revamp the product"--Container.

Details

OL Work ID
OL34723899W

Subjects

Focused group interviewing

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.