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Cup NoodleCup Noodle

Cup Noodle

Imai, Akira., Tadashi Katoh

3.0(1)on Hardcover

About this book

In a time when the Japanese food industry was struggling economically, a man named Momofuku Andou sought to turn the tide. Seeking a new type of food for a new era, he ordered the development of a "cup noodle" -- a revolutionary idea for a convenient instant noodle. Overcoming public skepticism as well as doubts even from those within their own company, Andou and his staff of young developers constantly challenged convention to create this new product. Behind the now familiar cup o' noodle, which has sold over 8.2 billion worldwide, there lies a dramatic story of the struggles of the men behind its success.

Details

OL Work ID
OL21225999W

Subjects

Fiction, romance, general

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.