The New Rules of Corporate Conduct

"Wilson argues that corporate social responsibility can no longer be a peripheral "public relations" activity. Rather, it must be an integral part of corporate strategy. Trends may seem to be running in corporations' favor, but the same trends also place greater responsibility and higher public expectations on corporations. The next decade, says Wilson, is likely to be a critical testing time for democracy, market systems, and, by extension, the private corporation. His book is a detailed analysis of the seven new rules and what their impact will be on U.S. and world corporations in this crucial period. Wilson concludes his book with a detailed agenda of the necessary and workable corporate responses to the new rules and cites the initiatives that many corporations are already taking. The result is a thoughtful, challenging, necessary book for upper management and for professors and students of management."--BOOK JACKET.