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Ausweitung der MarkenzoneAusweitung der Markenzone

Ausweitung der Markenzone

Rüdiger Pichler, Kai-Uwe Hellmann

Details

OL Work ID
OL20802291W

Subjects

Branding (Marketing)CongressesBrand name productsManagementInternational CompetitionMarketingCompetition, international

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Book data from Open Library. Cover images courtesy of Open Library.