Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Myth in Modern Media Management and MarketingMyth in Modern Media Management and Marketing

Myth in Modern Media Management and Marketing

Jan Kreft

About this book

"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--

Details

OL Work ID
OL20514857W

Subjects

Mass mediaManagementMarketing

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.