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Encyclopedia of major marketing campaignsEncyclopedia of major marketing campaigns

Encyclopedia of major marketing campaigns

Thomas Riggs

About this book

Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.

Details

OL Work ID
OL18208232W

Subjects

Advertising campaignsHistory20th centuryMarketingCase studies

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.