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Improving your measurement of customer satisfactionImproving your measurement of customer satisfaction

Improving your measurement of customer satisfaction1997

Terry G. Vavra

About this book

Details gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and linking satisfaction to business objectives.

Details

First published
1997
OL Work ID
OL2651684W

Subjects

EvaluationConsumer satisfactionEvalationÉvaluationEvaluatieConsommateursTevredenheidSatisfactionConsumentengedrag

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Book data from Open Library. Cover images courtesy of Open Library.