Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Handbook of Product Placement in the Mass MediaHandbook of Product Placement in the Mass Media

Handbook of Product Placement in the Mass Media

Mary-Lou Galician

Details

OL Work ID
OL5801632W

Subjects

AdvertisingMass mediaProduct placement in mass mediaSubliminal advertisingMoral and ethical aspectsPlacement de produits dans les médiasPublicité subliminalePublicitéAspect moralMassamediaSubliminale waarnemingMarketingStrategische planningEthikFernsehenFilmMassenmedienProduct placement

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.