Handbook of Product Placement in the Mass Media

Handbook of Product Placement in the Mass Media
Details
- OL Work ID
- OL5801632W
Subjects
AdvertisingMass mediaProduct placement in mass mediaSubliminal advertisingMoral and ethical aspectsPlacement de produits dans les médiasPublicité subliminalePublicitéAspect moralMassamediaSubliminale waarnemingMarketingStrategische planningEthikFernsehenFilmMassenmedienProduct placement