The Coke Machine
About this book
A controversial exposé on how Coca-Cola rose to one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates and the environmental impact of its bottling practices.
Details
- Pages
- 396
- ISBN-13
- 9781101443408
- OL Work ID
- OL15367651W
Subjects
Soft drink industryBottled water industryCoca-Cola CompanyInternational business enterprisesHistoryGetränkeindustrieErfrischungsgetränkeindustrieIndustryThe Coca-Cola CompanyCorporate Social ResponsibilityMultinationales UnternehmenUnternehmenCoca-ColaCoca-cola company