Books for sale
Books for sale
About this book
"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
Details
- OL Work ID
- OL18636376W
Subjects
SellingBook industries and tradeMarketingBooksBooksellers and booksellingHistoryBoekhandelReclameBooks--marketing--historySelling--books--historyBooksellers and bookselling--historyBook industries and trade--historyZ280 .b68 2009381/.450020906.21Language arts & disciplines