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The mature market

The mature market1997

Elyse Salend

Details

First published
1997
OL Work ID
OL10399552W

Subjects

Aged consumersCongressesMarket segmentationMarketingOlder consumersSocial aspectsSocial aspects of MarketingStereotype (Psychology) in advertisingStereotypes (Social psychology) in advertising

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Book data from Open Library. Cover images courtesy of Open Library.