Harvard Business Review on Customer Relationship Management
Harvard Business Review on Customer Relationship Management
About this book
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. - Back cover.
Details
- OL Work ID
- OL15091260W
Subjects
Customer servicesManagement & management techniquesPublic relationsCustomer ServiceCustomer relationsBusiness / Economics / FinanceBusiness & EconomicsBusiness/EconomicsManagementEntrepreneurshipMarketing