Vocation And The Politics Of Work Popular Theology In Consumer Culture

Jeffrey Scholes contends that recent theological treatments of the Protestant concept of vocation, both academic and popular, often unwittingly collude with consumer culture to circulate a concept of vocation that is detached from the material conditions of work. The result is a consumer-friendly vocation that is rendered impotent to inform and, if necessary, challenge the political norms of the workplace. For example, he classifies Rick Warren's concept of “purpose” in his best-selling book, The Purpose-Driven Life, as a functional equivalent of vocation that acts in this way. Other popular uses of vocation along with insights culled from traditional theology and consumer culture studies help Scholes reveal the current state of vocations in the West. Using recent scholarship in the field of political theology, he argues that resisting commodification is a possibility and a prerequisite for a “political vocation,” if it is at all able to engage the norms that regulate and undermine the pursuit of justice in many modern workplaces.