Successful Product Management (Sales & Marketing Series)
Successful Product Management (Sales & Marketing Series)1998
About this book
This title offers practical advice on the product management system, covering all aspects of the product manager's tasks, such as product strategy, planning, development, marketing, profitability and branding. There are examples and checklists.
Details
- First published
- 1998
- OL Work ID
- OL3178177W
Subjects
Product managementMarketingManagement