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Contemplating corporate marketing, identity and communication

Contemplating corporate marketing, identity and communication

Klement Podnar, John M. T. Balmer

3.0(1)on Goodreads

Details

OL Work ID
OL16702808W

Subjects

Corporate cultureManagementCongressesCorporate imageMarketingCommunication in organizationsBranding (Marketing)Marketing, managementCulture d'entrepriseCongrèsEntreprisesImageCommunication dans les organisationsGestionStratégie de marqueBUSINESS & ECONOMICSIndustrial ManagementManagement Science

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Book data from Open Library. Cover images courtesy of Open Library.