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Strategic marketing communications

Strategic marketing communications1999

Smith, P. R.

4.3(4)on Goodreads

About this book

Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.

Details

First published
1999
OL Work ID
OL33536299W

Subjects

Communication in marketingCommunication en marketingBUSINESS & ECONOMICSPublic RelationsIndustrial ManagementManagementManagement ScienceOrganizational Behavior

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Book data from Open Library. Cover images courtesy of Open Library.