Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Direct-to-consumer market research: consumer impressions and evaluation of DTC ad campaigns

Direct-to-consumer market research: consumer impressions and evaluation of DTC ad campaigns2000

Greg Smith

Details

First published
2000
OL Work ID
OL2865771W

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.