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Made in ChinaMade in China

Made in China

Winter Nie, Katherine Xin, Lily Zhang

About this book

"Insight and analysis on the strategies that have led to China's rapid economic expansion" "China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their toughest competition not from other multinationals, but from China's own homegrown businesses. China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. To paraphrase Sun Tzu, it is best to know one's enemy. Made in China gives executives at multinationals the inside insight they need to compete with China's homegrown businesses before they lose out."--BOOK JACKET.

Details

OL Work ID
OL22811891W

Subjects

EntrepreneurshipBusiness enterprises, chinaCompetitionBusiness enterprisesOndernemerschapPrivatwirtschaftUnternehmerInternationaler WettbewerbGeschäftsmodellMultinationales UnternehmenAusländischChina

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Book data from Open Library. Cover images courtesy of Open Library.