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Interbrand choice, strategy, and bilateral market powerInterbrand choice, strategy, and bilateral market power

Interbrand choice, strategy, and bilateral market power1976

Michael E. Porter

Details

First published
1976
OL Work ID
OL1827710W

Subjects

MarketingBusiness planningIndustrial organizationSupply and demandConsumersDiversification in industry

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Book data from Open Library. Cover images courtesy of Open Library.