Japanese Consumer Creativity

This book explores the debate between those who argue that globalisation is leading to worldwide cultural homogeneity, with American cultural good predominating, and those who argue that cultural goods are always adapted and contextualised in the particular setting in which they are used. Based on extensive original research on how Japanese adult videos are consumed in Taiwan, it presents a rich picture of how Japanese adult videos are transformed into something Taiwanese, and how they are incorporated into both male and female Taiwanese sexual culture.