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Control systems for customer behavior

Control systems for customer behavior

Frances X. Frei

About this book

Can customers be motivated to act in ways that promote high quality and low cost for the firm? Systems for shaping employee behavior have a long and fairly successful history. Our research suggests that similar thinking can be put to work to help shape customer behavior.

Details

OL Work ID
OL39520655W

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.