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Essentials of marketingEssentials of marketing

Essentials of marketing

Lester Massingham, Geoff Lancaster

About this book

Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.

Details

OL Work ID
OL24646401W

Subjects

MarketingCase studies

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.