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Customer lifetime valueCustomer lifetime value

Customer lifetime value

David Bejou, Timothy L. Keiningham, Lerzan Aksoy

Details

OL Work ID
OL18748212W

Subjects

ManagementRelationship marketingCustomer relationsCustomer relations, managementMarketing, managementProfitIndustrial managementMarketing relationnelBUSINESS & ECONOMICSCustomer Relations

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Book data from Open Library. Cover images courtesy of Open Library.