Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Using dominance measures to evaluate brand extensions

Using dominance measures to evaluate brand extensions1993

Paul M. Herr

Details

First published
1993
OL Work ID
OL13218174W

Find this book

GoodreadsOpen Library
Book data from Open Library. Cover images courtesy of Open Library.