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Why we buy

Why we buy

Graham Strong, Kate Broome, James Erskine

About this book

Focuses on a variety of topics, including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder.

Details

OL Work ID
OL34724247W

Subjects

ShoppingPsychological aspectsMarketingPlanningConsumer behavior

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.