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Advertising

George E. Belch

About this book

This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success.

Details

OL Work ID
OL28947541W

Subjects

AdvertisingSales promotionCommunication in marketingVentesPromotionCommunication en marketing

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.