Real change leaders1995

"For a change effort to be successful, people throughout the organization need to learn new skills and behaviors. Real Change Leaders tells the story of how this is taking place through the eyes of the people who are making it happen - middle managers on the front lines, responsible for doing things like increasing revenues, developing new products, changing the ways customers are served, and improving financial performance.". "This is a book of immense value for both senior executives and middle managers. For senior managers it shows how companies are tapping this new source of leadership capability and how these lessons can be implemented by their own company. For middle managers, Real Change Leaders shows how to assume a new role, one that will enable them to produce at higher levels and enhance as well as keep their jobs."--BOOK JACKET.