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MarketingMarketing

Marketing

Robert W. Palmatier, Andrew Crecelius

3.8(34)on Goodreads

About this book

Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.

Details

OL Work ID
OL42406733W

Subjects

Commerce

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GoodreadsHardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.