Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Understanding the Professional BuyerUnderstanding the Professional Buyer

Understanding the Professional Buyer

Peter Cheverton

Details

OL Work ID
OL17554656W

Subjects

Industrial managementConsumer educationCustomer relationsSellingPurchasingPsychological aspects

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.