Focus groups
Focus groups1988
About this book
The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches.
It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group.
Details
- First published
- 1988
- OL Work ID
- OL2079327W
Subjects
Focused group interviewingMethodologySocial sciencesResearch DesignGruppeMethodsInterviewingGroepsinterviewsFocus GroupsRecherche évaluative (Programmes d'action sociale)EvaluationsforschungSociology, methodologyInterviewing in sociologySocial sciences, methodologyEvaluation research (social action programs)Social sciences--methodologySocial sciences--methodsH61.28 .k78 2009