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Foundations of marketingFoundations of marketing

Foundations of marketing

David Jobber, John Fahy

About this book

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

Details

OL Work ID
OL20885168W

Subjects

MarketingMarketingmix

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.