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Producing FashionProducing Fashion

Producing Fashion

Commerce, Culture, and Consumers (Hagley Perspectives on Business and Culture)

Regina Lee Blaszczyk

About this book

Looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.

Details

OL Work ID
OL8396551W

Subjects

Fashion designHistoryFashion merchandisingConsumers' preferencesMarketingManagementProduct managementFashion, history

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Book data from Open Library. Cover images courtesy of Open Library.