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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Mónica Barrientos-Bueno, Víctor Hernández-Santaolalla

Details

OL Work ID
OL25893206W

Subjects

CommerceInternet advertisingDigital storytellingMarketingSocial aspectsProduct placement in mass mediaPublicité sur InternetRécits numériquesAspect socialPlacement de produits dans les médias

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Book data from Open Library. Cover images courtesy of Open Library.