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Black ops advertisingBlack ops advertising

Black ops advertising

Mara Einstein

About this book

Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.

Details

OL Work ID
OL20043218W

Subjects

Subliminal advertisingViral marketingHistoryInternet advertisingAdvertisingAdvertising, historyNew York Times reviewedSOCIAL SCIENCEMedia Studies

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Book data from Open Library. Cover images courtesy of Open Library.