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Marketing management in the 21st centuryMarketing management in the 21st century

Marketing management in the 21st century

Noel Capon, James M. Hulbert

About this book

"This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--BOOK JACKET.

Details

OL Work ID
OL18494598W

Subjects

MarketingManagementMarketing, management

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.