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Retailer power

Retailer power

Brian Edwards

About this book

Building customer loyalty and good relations with market channels is discussed in a case study of Scotch Videotape, and the importance of innovation is covered in a case study of Haagen-Dazs.

Details

OL Work ID
OL34726858W

Subjects

Brand name productsMarketingManagementCase studiesProduct managementBusiness names

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Book data from Open Library. Cover images courtesy of Open Library.