
The business marketing course
Peter NaudéHåkan HåkanssonThomas RitterLars-Erik GaddePierre BerthonDavid FordIvan SnehotaStephen J. BrownDavid Ford
First published 2002
Subjects
MarketingManagementBusiness networksSales & marketingMarketing ManagementBusiness & EconomicsBusiness / Economics / FinanceBusiness/EconomicsMarketing - GeneralSales & Selling - GeneralBusiness & Economics / Sales & SellingMarketing, management