The Mass Marketing of Politics
About this book
"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.
Details
- OL Work ID
- OL3942256W
Subjects
Propagande electoraleDemocracyWahlkampfElectionsMassamediaPolitiekPOLITICAL SCIENCEDemocratiePolitics and governmentPolitical ProcessMarketingPolitical campaignsGeneralPolitique et gouvernementElectionPresidentsVerkiezingenMarketing politique