The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services (Applied ... Science / Angewandte Marketingforschung)

The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services (Applied ... Science / Angewandte Marketingforschung)
Details
- OL Work ID
- OL19096643W
Subjects
MarketingEconomics