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Readings in electronic commerceReadings in electronic commerce

Readings in electronic commerce

Ravi Kalakota, Andrew Whinston

About this book

Electronic commerce offers functionality and new ways of doing business that cannot be ignored. Readings in Electronic Commerce is a collection of research papers addressing issues facing academia and industry in the age of electronic commerce. Experts in the field come together with the goal of helping companies better understand the shape, structure, and operation of electronic business in the coming millennium. Investments in electronic commerce introduces far-reaching organizational and technological issues. Each of the five parts covers important aspects of the role electronic commerce is playing in the strategy of business. Here is a collection of some of the best thinking from researchers who specialize in the various facets of electronic markets - namely economics, finance, marketing, production, and operations management - as well as technology experts in the industry who are creating and specializing in the electronic commerce infrastructure.

Details

OL Work ID
OL17745823W

Subjects

E-commerceTelekommunikationswirtschaftElectronic commerceCongressesCongre s.Kongre©Commerce e lectroniqueCommerce électroniqueCongrès

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