An introduction to marketing plans

This program explains and demonstrates how to use a marketing plan, modules included are: the marketing process; the marketing planning process; audits; objectives and strategies; plans (individual plans examined such as advertising campaign); information, forecasting, organising and designing a system. Marketing planning is an area that many companies confuse with forecasting and it can lead to serious operational difficulties. Thie programme explains and demonstrates how to use a marketing plan that is clear and practical.