Transnational management
Transnational management1992
text, cases, and readings in cross-border management
Paul W. Beamish, Christopher Bartlett, Julian Birkinshaw, Christopher A. Bartlett, Sumantra Ghoshal
About this book
Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.
Details
- First published
- 1992
- OL Work ID
- OL1910375W
Subjects
International business enterprisesManagementInternationale ondernemingenGestionEntreprises multinationalesInternationales ManagementInternational businessInternational - GeneralBusiness & EconomicsBusiness / Economics / FinanceTextbooksBusiness/EconomicsManagement - GeneralBusiness & Economics / InternationalMultinationales UnternehmenAdministração de empresas (gerenciamento)