The SBS Story: The Challenge of Cultural Diversity

"The Special Broadcasting Service (SBS) is Australias multicultural and multilingual public broadcaster. Its radio and television services broadcast in more languages than any other network in the world: it is the voice of multicultural Australia. The SBS Story investigates the impact of SBS as a force in Australian media, culture and society. Using SBS as a case study, the authors investigate how other democratic countries have embraced the fact of cultural difference. Ang, Hawkins and Dabboussy explore how public broadcasters manage the changing nature of migration and multiculturalism, and ask, What is media's role and potential to address issues of difference and give voice to diverse opinions? They examine the way SBS has used the culture of difference as a resource for innovation, and how these innovations have kept it at the forefront of changes in media practice. The book does not shy away from controversy, tackling issues such as the stations encroaching commercialization, insufficient government funding, and the uproar prompted by SBSs reduction in non-English broadcasting."--Provided by publisher.