Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Readings in advertising and promotion strategyReadings in advertising and promotion strategy

Readings in advertising and promotion strategy

Arnold M. Barban

Details

OL Work ID
OL4286693W

Subjects

AdvertisingSales promotion

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.