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Mass customizationMass customization

Mass customization

Gerhard Friedrich, Thorsten Blecker

About this book

Defines the parameters of the emerging business strategy, mass customization. This book covers the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.

Details

OL Work ID
OL18207237W

Subjects

Business logisticsProduction managementFlexible manufacturing systemsSupply chain managementEngineering economyMarketingIndustrial engineeringEconomicsOperations researchProduct managementCustomer relations

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Book data from Open Library. Cover images courtesy of Open Library.