Ratings analysis

Ratings analysis2006
Patricia F. Phalen, James Webster, Lawrence W. Lichty, James G Webster
Details
- First published
- 2006
- OL Work ID
- OL12086459W
Subjects
RatingMethodologyRadio programsTelevision viewersTelevision programsRadio audiencesRatingsMedia studiesTechnology & Industrial ArtsPerforming ArtsMarketing - ResearchPerforming Arts/DanceMass Media - GeneralRadioPerforming Arts / Mass MediaGeneralTelevision - GeneralMarketing research