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Relationship Marketing in the Digital Age

Relationship Marketing in the Digital Age

Robert Palmatier, Lena Steinhoff

Details

OL Work ID
OL25751370W

Subjects

MarketingCustomer relationsRelationship marketingTechnological innovationsMarketing relationnelInnovationsBUSINESS & ECONOMICSIndustrial ManagementManagementManagement ScienceOrganizational BehaviorResearchGeneralConsumer Behavior

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Book data from Open Library. Cover images courtesy of Open Library.