Gonzo Marketing
About this book
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Details
- OL Work ID
- OL5967070W
Subjects
Customer relationsElectronic commerceInternet marketingTechnological innovationsInternetComputer Communication NetworksAdvertisingPublic RelationsCustomer SatisfactionCommerceOrganizational Innovation