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Holistic Approaches to Brand Culture and Communication Across Industries

Holistic Approaches to Brand Culture and Communication Across Industries2017

Santosh Kumar Biswal, M. Anil Ramesh, Sabyasachi Dasgupta

Details

First published
2017
OL Work ID
OL27392161W

Subjects

MarketingBrand name productsBranding (Marketing)Stratégie de marqueProduits de marqueBrandingBUSINESS & ECONOMICSIndustrial ManagementManagementManagement ScienceOrganizational Behavior

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Book data from Open Library. Cover images courtesy of Open Library.